November 17, 2014


One of Victoria’s favourite tourist attractions will get an $8 million upgrade under an Andrews Labor Government.

Labor’s investment will expand the Sovereign Hill By Night experience and update technology for the Blood on the Southern Cross sound and light show, which has drawn in 1.5 million visitors since its opening in 1993.

The sound and light show tells the story of the Eureka Rebellion. Last updated in 2004, it needs a major upgrade to keep up with new technology and keep tourists coming through the gate.

Under Labor, Sovereign Hill will always remain one of Australia’s most fascinating tourist attractions, drawing in visitors from across the country and supporting local jobs.

Quotes attributable to Mr Andrews

“A lot’s changed in ten years. Ballarat’s most popular exhibits deserve the best that new technology has to offer.”

“I remember coming here as a boy. It’s truly one of the best museums in the world.”

Quotes attributable to Mr Geoff Howard, Labor Candidate for Buninyong

“Ballarat has gone backwards under the Liberals, and only Labor has a plan to boost tourism and local jobs.”

Quotes attributable to Ms Sharon Knight, Labor Candidate for Wendouree

“Sovereign Hill is a world-renowned attraction and we have to work hard to keep it that way.”

Quotes attributable to Mr Daniel McGlone, Labor Candidate for Ripon

“Tourists may come for the sound and light show, but we want them to stay and see the whole surrounds. The history and heritage here is priceless.”

Key Facts

Sovereign Hill has 731,000 visitors each year. It employs 350 people and has over 250 volunteers. Blood on the Southern Cross had 60,200 visitors in 2013-14. 40 per cent were school students.

Sovereign Hill Museums Association will also invest $4.8 million to upgrade and add further exhibits and improve their night time Winter Wonderland offering.